Community-driven positioning focused on fan behavior and digital engagement.

T1 Esports — Brand Strategy (Digital / Community)

Demo Website landing page for GoPro HERO13 Product

GoPro Hero 13 Landing Page

Social Media Advertising: Children & Minors

Cometeer Audit & Campaign

Fact Sheet: Laufey

Multi-Media Press Release

Event Media Advisory

Late-night experiential campaign reframing indulgence as cultural ritual.

Krispy Kreme — After Hours (Experiential / Cultural)

Krispy Kreme After Hours Campaign

A national retail strategy built around emotional gifting, personalization, and multi-generational connection

Macy’s – “Love, Macy’s” Intergenerational Gifting Strategy

Krispy Kreme — After Hours

Intergenerational retail strategy built around emotional gifting and personalization.

Macy’s — Love, Macy’s (Retail Strategy)

Audience mapping and cultural insight to strengthen long-term fan connection

T1 Esports Brand Positioning & Fan Strategy

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Portfolio

NRF University Challenge '25-'26, Top 10 semi-finalists

NRF University Challenge Slides

Blog

Case Study of Youtube Sports Tentpole campaign and Mock Youtube campaigns

Gathers Tea Bar Mock Campaign: Sips & Stories

About

Social Media and Brand audit of CoffeeHaus (local business), its competitors

CoffeeHaus Brand Audit & Mock Social Media Campaign

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Gallery

My feed doubles as a learning space. The creators in this article are the ones I trust for insider context, clear explanations, and honest takes on beauty, branding, money, and work. If you want your scroll time to make you sharper, not just entertained, they’re worth a follow.

Creators I Follow That You Might Want in Your Feed

Data first. Hype off. Campaign breakdowns, trend reads, and step-by-step frameworks you can use—grounded in what people watch, click, try, and keep.

Welcome to my blog!

Most people expect their post-grad plans to follow their major. Mine didn’t. When I accepted an offer with City Year Chicago, I realized I wasn’t stepping away from strategy—I was stepping into a year that will shape how I lead, listen, and build long before I enter the industry.

I got the City Year position; What I did and Why I applied

SEO isn’t about tricking Google; it’s about speaking your audience’s language in the right places. In this post, I walk through the basics I use—keywords, on-page tweaks, and a few key tools—to help thoughtful content get the visibility it deserves.

SEO for Creators and Strategists: A Practical Guide to Being Found

Good strategy doesn’t live in a 60-slide deck—it lives in a handful of decisions you can defend. This piece is a field guide to making those decisions with more clarity, less panic, and a lot more intention.

Strategy is complex, not complicated: A field guide for clearer choices

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— Veronica Levinsky, Head of Marketing at Copyfolio

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PORTFOLIO

Chevron flow diagram labeled Data → Insight → Creative → Outcome, with matching icons beneath each stage.

‘Customer Journey Matrix’ showing a four-step loop—Awareness, Conversion, Post-Purchase, Consideration—with icons and brief definitions

Brand & Digital Strategy · Consumer Insight · Experiential Campaigns

Alexis De Ocampo — Brand and Digital Strategist

I turn consumer behavior and cultural context into brand strategies that connect across digital, retail, and experience.

Featured Projects

T1 Esports — Brand Strategy (Digital / Community)

Krispy Kreme — After Hours (Experiential / Cultural)

Macy’s — Love, Macy’s (Retail Strategy)

What I Do

Brand & campaign strategy

Consumer & Trend Insight

Digital, Social, and Experiential planning

About Snapshot

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